A Speculative Branding Project developed during the 2023 lockdown, The Hippocra-cie is a speculative world-building project imagining a society governed by health-centered politics in the aftermath of a global crisis.
As doctors, nurses and scientists became central figures of public trust, the project explores what might happen if the pursuit of collective well-being evolved into a political ideology. Through the creation of a fictional political movement, I developed a visual identity that borrows from authoritarian and fascist visual codes to question the relationship between health, power, obedience and control.
The project uses branding as a tool for political commentary, building a fictional identity that sits between the promise of protection and the threat of authoritarianism.
Creative & Art Direction: Mei Girault, Pierre Hajizadeh
